What’s a CRM? According to Salesforce, “Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships to grow your business. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.” As we go from cookies to first-party […]

Marketing Automation and MarTech tools are valuable assets that help businesses increase sales and revenue. In this White Shark Media video gets you better acquainted with the top 5 Marketing Technology trends you need to start using and why.

According to Urban Dictionary, Moneyball is a “term describing baseball operations in which a team endeavors to analyze the market for baseball players and buy what is undervalued and sell what is overvalued. Unlike a common misconception, it is not about OBP, but whatever is undervalued at that time. It is most commonly used to refer to […]

It’s crazy to think that the first social media site to reach a million monthly active userbase was MySpace, all the way back in 2004. This is what many would argue to be the start of social media as we know it today. Now we have the likes of Facebook, whose platform is now seeing […]

Did you know that it can take a considerable amount of time to produce 16 well-researched and valuable pieces of content a month? It can be quite difficult to think of something to write about, let alone actually write, that would be considered impactful without some sort of strategy in place. But over half of […]

YouTube, being the second most popular search engine in the world, is a wonderful platform for you, as a business, to capture the attention of customers and clients alike. No matter if you’re ready to advertise on YouTube or still on the fence, you’re in luck. YouTube advertising is one of the best strategy moves […]