Archive

Scott Davenport

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HVAC Contractors Explain Why Employees Are Leaving

Last year, according to the US bureau of Labor Statistics claimed that over 47 million American left their jobs voluntarily in what would become known as The Great Resignation. It seemed that no business was immune to this worker shortage, as workers began to rise up against what they felt are unfair work conditions laid […]
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The Complete B2B Guide For Local Businesses

Leave a Comment / B2B, Local SEO, SEO / By scottdavenport Typically, when you hear about local SEO, you typically think of local B2C businesses trying to drive traffic to their local storefront. But in reality, how often do you think of B2B businesses trying to do the same thing? Not all B2B businesses do it, but many tend to have […]
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What Homepage Mistakes Are You Making That Is Costing You?

The layout of your homepage is an important aspect of your website. as it functions as the main way to direct users around your site. This is why it’s important that people can navigate around it with ease. You want to make sure you mark the differences between the choices, and have a good sense […]
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How to Utilize Community Involvement in Marketing

I think we can all understand how difficult it can be to market products and services to other people, especially with other competition trying to do the same thing. Just like Matt Tyner said, it can be challenging to do that in the home service industry, especially since others in the HVAC industry are selling […]
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LinkedIn Shares New Insights into the Brand Benefits of Adopting Sustainability Best Practices (Infographic)

Recently, LinkedIn released a new overview of the brand benefits of adopting sustainability practices just in time for Earth Day, hoping that it would help improve both perception and response among the platform’s userbase. The following infographic outlines how community expectation is changing around brands shifting into line with sustainability best practices and rising engagement trends around […]
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What Are The Biggest Priorities For Your First Week As A New Marketing Manager?

Starting a new job is always scary and tricky to do. And starting off in a new position, such as a new marketing manager. is even more harrowing, as you try to understand everything that the new job entails. Trepidation and excitement are on the top of your mind because you are in a whole […]
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