Archive

Scott Davenport

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Does Word Count Matter When It Comes To SEO Content?

At some point, everybody who has done writing has had issues with word count. Whether you’re writing for a blog, or for an article, you ask yourself, “am I writing too much, or am I writing too little?” Posts that are too short or too long can have an effect on your rankings, while content […]
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7 Sales Step Process to Close Leads Every Time

Getting leads are great for any business. For every new lead you get, that’s one more chance of getting the business you need to continue staying afloat. After all, closing is a make-or-break moment, and choosing the right ways to do it is crucial. Sales professionals are expected to generate the best possible win rates, […]
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Will Your HVAC Company Be Ready For An Economic Downturn?

The economy has really been going crazy lately, due to politics, wars, and pandemics. With gas prices raising, inflation going through the roof, as well as other misfortunes, we as individuals and businesses are all feeling the pressure of the changing times. What can we do to adjust and adapt? We may not be able […]
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Local SEO Tips From Top Experts

Recently, Local U conducted a virtual conference where marketers from all around came around to talk about a variety of topics, such as local marketing, SEO forecasting, how to handle fake reviews, and more. Local U brings together some of the top marketers in local search, and is owned by Joy Hawkins. She speaks not […]
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Must-Know Tips For Google Responsive Search Ads

In the coming months, things will change for doing ads on Google. On June 30, Responsive Search Ads (RSAs) will become the dominant ad format in Google Ads accounts. Advertisers won’t be able to add or edit extended text ads (ETAs) after June 30. Any existing ETAs that remain in an advertiser’s Google Ads account […]
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7 Logo Design Types For Your Business

Your business logo is a pretty important aspect of your business, which is pretty obvious to a lot of people. A logo needs to grab your attention and make a strong first impression, and is ultimately the foundation of your brand identity. If you want help creating a good logo design for your business, LYFE […]
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