To start off, what is heatmap software? Basically, it’s software that offers data of how website visitors are interacting with a business website. When a web page is clicked on, hovered over, or scrolled through it, the software will create a visualization that will display this behavior. This visualization will show up as darker colors […]

If you’re doing everything you can to get your website to rank higher in the search results, but you’re having troubles figuring out how to do it, then Search Engine Journal might be able to help. Adam Riemer, CEO at Adam Riemer Marketing, LLC, joined Search Engine Journal’s Senior Managing Editor Miranda Miller to talk […]

Pay per click services is a significant investment for any business. Your web presence directly reflects how people see your business. Pay per click (PPC) campaigns can be a valuable part of your marketing mix; however, you need to ensure that your PPC is working for you and not against you. That is why you […]

Disclaimer: when it comes to posting content on any of your social media platforms, the times you do so will vary depending on your industry and your audience. We know everybody\’s audience is going to different, so this post is something you want to take with a certain grain of salt. Keeping that in mind, […]

Creating and maintaining a blog seems easy when you first start out. But after a while, you’ll find it more and more difficult to write a good post when your mind isn’t always calm and clear. This is where blog post templates come in handy. Sure you may have an idea of something you’d like […]

As an owner of a small business (or a larger one for that matter), you know you can’t do it all. This is why it’s important to have people under you in the form of employees to help get things done, right? This is the same situation you’d find yourself in on Facebook. You can’t […]