Before we go any further, we should know what influencer marketing is and what it means in the realm of B2B.
As we’ve covered in previous posts, influencer marketing focuses on using important and well-known leaders in the industry that helps to drive a brand message to their own audience, essentially growing the original brand’s potential audience even more. Because of this, people are more likely to take action based on the influencer’s recommendation, and this is not different in the world of B2B.
For B2B influencer marketing to be successful, they can adapt a similar approach to B2C marketers, but the difference is they need to find creative ways to target those with deep industry knowledge.
If you are thinking of investing in a B2B influencer marketing campaign, and you want to figure out how leading brand achieve success with this form of marketing, the team from TopRank Marketing is here to share stats and facts that you need to know.
Source – Social Media Today