When it comes to a content strategy, there could be any number of different goals that you might be focusing on. Since all goals require different strategies, are you focusing on the right elements to make those goals happen?
If you’re selling products, getting people to visit your site is what matters, but if you are, monetizing ads, then the number of visitors is what is most important.
Because there’s so many considerations you have to focus on, you want to make sure you’re measuring the right things so that you can make the most out of the work you’re putting in.
Source – Social Media Today