Everybody these days seems to be using social media. In North America alone, people spend about 2 hours and 5 minutes on social media every day. This gives marketers the ability to get their brand and messaging in front of their target audience. Businesses can use paid social media marketing to to get in front […]

Have you heard that social media doesn’t drive results, or that holiday: advertising on Facebook isn’t worth it anymore? If you have, the people who have said that clearly doesn’t know what they’re talking about. Social media is a huge driving force in the realm of marketing and advertising. Here are ten reasons that Facebook […]

Is your HVAC business ready for online shopping this holiday season? Get acquainted with the latest eCommerce trends to dominate this year. With a little know-how, you can begin to adjust your marketing strategy to match online behavior. Watch this White Shark Media video to learn more.

The newest version of Google Analytics is just what it sounds like – new and improved. GA4 ads new analysis technology without requiring any additional code, and is fully functionality and is the default property type when creating a new Google Analytics property. If you’re using UA on your website, upgrading is easy. First, go […]

These days, B2B marketers are using a smorgasbord of social media platforms to reach out to their audience. According to Social Media Examiner, among B2B marketers, Facebook (89%) is now the most used social networking platform, followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%). This isn’t the first time we’ve heard about the […]

You might be wondering – what exactly is thought leadership, and how does it affect search rankings? Thought leadership isn\’t exactly something new, and has become a commonplace thing when talking about content marketing and public relations tactics. The Oxford Dictionary defines it as “the practice of developing important new ways of thinking that influence […]