Did you know that engagement rate is one of the most important metrics that you can measure when it coms to content performance? Engagement is used to define success and grow audience engagement, and can result in interactions, such as sharing, liking, or account tagging. Engagement rate can help you discern which posts are performing […]

Have you gotten a few months into working with a client, and discovered some things about them or their needs that you wish you had known at the beginning? Or have you started a job, and no matter how hard you try, you can’t seem to make any progress what so ever? If you run […]

It’s October, which means the holidays are all but upon us, which means it’s time you should begin decorating your online marketing with holiday email templates. Why should you bother sending holiday emails? According to Text Blaze, “Sending emails around holidays is a great strategy, as people might be more likely to spend money around these times. […]

If you\’ve spent any time on social media platforms, such as Twitter or Facebook, you\’ve undoubtedly come across contests being run by a variety of businesses. These contests are a great way to promote your business, especially if it\’s a business that you\’re already a fan of. In that situation, you\’re more likely to participate, […]

As many of you know, Google made an announcement that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that date to find analytics alternatives for website analytics. In Google’s case, they’re making it easy for you to stay. When it does sunset, Universal Analytics will be […]

In social media management, the main focus is delivering the right content to your audience. But, should there be a focus on the timing of posting that content? If the content is posted at the wrong moment, there’s a chance the content will be looked over or completely missed, and that would leave you with […]