You\’ve heard about how LinkedIn is important, right? As far as social platforms are concerned, it\’s been around longer than many of the others, including Facebook, Twitter, Snapchat and Instagram.
In that time, LinkedIn has grown into something important in the world of work and marketing. The platform hosts over 600 million professional profiles, giving you a huge supply of networking connections, job opportunities and marketing leads.
There is plenty of business to be found on LinkedIn, and if you\’re a small business owner, you might be confused as to if you should use your personal name or your company name on you profile.
Fortunately, there are ways you can figure out which one you should use.
Neal Schaffer has a post on his website that says you should use your personal name for your profile. Why? Because LinkedIn is a network for professionals, not companies.
To learn more about his claim, you can check out his post over here!