How To Best Invest In Digital Marketing

When it comes to investing in digital advertising, what is the order of channels you should be investing in in order to see the best results?

  1. Brand
  2. Retargeting
  3. Inbound Search – LSA , Maps ads, Search, Shopping
  4. Targeted Outbound – FB/IG/IL/YT targeting specific audience
  5. Shotgun Outbound – TV, Billboards, Radio, Podcast, etc.

Check out Marketing 360‘s video for more information on investing in digital marketing!

Scott Davenport

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