10 years ago, the influencer marketing arena was limited to mainly celebrities and super dedicated bloggers.
But now, it seems that there has been a rise in the number of social media influencers. No longer are we seeing a select few people taking on the influencer role.
In short, influencer marketing is a type of social media media marketing where individuals have created a dedicated following on a social platform and are viewed as experts within a niche.
You’ll find influencers in a broad range of industries, including food, toys, makeup, etc. If you want to find find some great examples of influencer marketing done right, check this recent Influencer Marketing Hub article.
If you want to learn about influencer marketing and what it means, and how you can get the most of your influencer marketing campaigns, check out Neal Schaffer’s video below: