Something that can mean a lot for your HVAC business is running PPC campaigns, which will allow more people to see your brand’s ads through search engines, including Google and Bing. Even with the help of Google Ads and the like, it can be a challenge to come up with good ad copy for those ads.
There are several ways you can think up some creative and fun ads, including:
- Show viewers how you’ll solve their problem
- Include emotional triggers in your ads
- Focus on benefits and not just the service or product itself
- Implement your customer/clients fear of missing out
But sometimes, the best ideas come from the best source there is – your clients and customers. In the following article, written by Tim Jensen where he talks about nine ways you can incorporate information from customers and clients into your PPC strategy.