Twitter is busy rolling out an updated tweet analytics display that provides more performance insight that provides extra engagement elements listed within the data. This extra information will be available on each tweet.
The updated tweet analytics display includes insight on things like replies, retweets and Likes, and even more specific data, including:
- Where your tweet impressions come from
- Further notes on link clicks and engagements
This extra information can provide you with more data for your HVAC business so you’ll learn more about what is working and what isn’t working in your Twitter feed.
To access the data, tap on the ‘View engagements’ button. The new format seems to be more intuitive now, and gives us more data insights on each specific tweet.
Source – Social Media Today