Google, on average, makes over eight algorithm changes per day. That’s a lot of algorithm changes. So, how do you ensure that you’re doing all the right things to continually stay at the top of Google? Today Neil Patel breaks down four daily SEO tasks that you ought to do.

People love video content because it is easy to digest and engaging, and because of that, marketers are able to use it to potentially get a huge ROI through a number of various channels. Video is really accessible to anybody who has internet access. But despite all of this, there are advertisers who are still […]

There are a lot of cringy, terrible, horrible and just plain bad ads out there. Seeing these types of marketing ploys can really put a bad taste into the mouths of potential clients, and for your HVAC business, every business opportunity counts. Typically, all finished advertisements go through a process involving several steps before they […]

There are a lot of SEO tools that marketers can take advantage of out there, including the likes of Moz, SEMrush, Ahrefs, and more. With these tools, when you type in a specific keyword, these tools will show you a SEO difficulty number, telling you how hard it is to rank on Google\’s search engine. […]

According to Google My Business’s updated help documentation, short names are being phased out and will no longer be available to GMB users. The original purpose of short names was to help businesses make their GMB profiles more accessible to potential customers or clients. What is Google My Business Short Names? A short name is a […]

There is always going to be debates about marketing strategies – search engine marketing versus social media marketing. Search engine marketing/optimization is all about showing up in Google search results for your audience\’s search queries, whereas Social media marketing is about building relationships and brand awareness while engaging with your audience on platforms like Facebook, […]