Moz officially launched their annual State of Link Building Survey in early June, whos purpose was “to give the SEO industry insights into the way link building is currently being done, how it’s measured and perceived, and the future of link building.” This year, survey-takers were asked a number of additional questions that were related […]

In today\’s landscape understanding SEO and backlinks can be the difference between your site being found and lost. Glassdoor\’s SEO strategy has made it the number one search result for over 100,000 keywords. If you want to know how to get your website ranking for over 2 million keywords, the folks at HubSpot will show […]

In this Marketing 360 video, they break down a 7 day lead nurture email sequence triggered off the submission of a lead form. Content tips: Be personable, conversational and natural. Keep short and punchy. Remember, most people only read the headlines. Email 1: Sent Right away: Set expectations – send thank you for your interest […]

Here\’s a good question – Does keyword targeting in your site content matter? This question was asked by somebody, wondering if using keywords in content is now considered outdate, and if we should use them in our content. According to the person: “I have a directive to use keywords, specifically target keywords in meta tags, […]

Google\’s ultimate goal is to make sure the results that are posted for each user are as relevant and useful as possible. If we look a the Page Experience update (which is part of core web vitals), it is a good example of a ranking signal, and if your website or page content isn\’t very […]

Are Facebook Instant Articles a good move for your business? In this LYFE Marketing video, they will tell you what are Facebook Instant Articles, how do Facebook Instant Articles work & how to get started with Facebook Instant Articles in 2021.