Here is a simple question that I’m sure can cause a debate amongst different SEO professionals – Is remarketing dead, or is it still alive and well? For those who somehow aren’t in the know, remarketing is “the process of using a javascript tag (known as a pixel) to place a cookie in the user’s browser. The cookie […]

Do you have any habits that you wish you could do without? Sure, we all do, but when we think of habits, at least for me, we think of something we do without thinking that impacts us negatively. But not every habit is bad. Some habits can be good and can end with something positive […]

Many of us probably have mixed feelings on data tracking on our devices. Sometimes it can be useful, but other times, it feels like an invasion of privacy when you know a company is taking your data when using their app. What are they doing with all that information? Luckily, for those who are worried […]

Local search marketing has been a thing for a while now. It’s one thing to market for you brand generally, but it’s a different beast when you want to focus on a local area for your HVAC marketing strategies. With the importance of local search marketing, brands have to build out local web pages specifically […]

The folks at Search Engine Journal discuss new opportunities for Microsoft Audience Network campaigns! Greg and Shep sit down with John Lee and Amanda Farley to discuss breaking news from Microsoft Advertising.

Instagram ads have taken the advertising game to an unheard level. From understanding carousels to Instagram stories, this video will assist you with learning the intricate details of Instagram advertising and how you can get your promotion seen on your prospects\’ feeds.