Here is a simple question that I’m sure can cause a debate amongst different SEO professionals – Is remarketing dead, or is it still alive and well?
Basically, remarketing is a way to promote specific products or services to those who previously searched for the product or service at some point in the past.
Loren Baker and Navah Hopkins, host of SEJ’s Ask a PPC column and Director of Paid Media at JustUno dives into several questions about tracking ROI and remarketing.
If you want to take a listen, here is the YouTube video:
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