Leadership is important. With excellent leadership, a business can truly succeed. This though has merit, as 66% of professionals said they would probably recommend a brand if they followed a company executive on social media. This is why, if you\’re running an HVAC business, it\’s important to know that the biggest names in your business […]

In about three months from now, on June 30, Facebook Analytics will be shutting down meaning that people who rely on it will need to find a way to not only find another solution for their analytics for Facebook, they will have a short time to do it. This is somewhat odd as other platforms […]

Times are always changing, and so are all kinds of businesses, and HVAC is no exception. According to a new study by ecommerce platform Sana Commerce, 94% of the people surveyed agreed that most manufacturers are going to be shifting their marketing strategy in 2021. The study was done by Sapio Research, who surveyed 802 US […]

A new video series has been launched by Facebook that they are calling ‘Social Skills’ with the idea of providing social media mangers with important skills and insights that they can use in order to really pick up their promotional performance. These videos show real world examples and insights on how businesses have used Facebook’s ad tools […]