Archive

Month: April 2021

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A Guide to Launching Your New Website

When you are in the planning stage of launching a new HVAC site, the decisions that you make pre-launch are very important, as they can either cause the site to underachieve or help your site soar to new heights. This is why it’s so important you do all the right things now while the site […]
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How to Find Low Competition Keywords for SEO

Keywords are important for SEO, as they can help users find your website more easily on search engines like Google. But high competition keywords can make things more difficult for you on several levels. But what about low competition keywords? In this Ahref tutorial, you’ll learn how to find low competition keywords.
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Microsoft Audience Network Introduces Facebook Import & Video Ads

For those of us who uses Microsoft Advertising\’s Microsoft Audience Network, it\’ll be nice to know that soon, it will be able to support Facebook\’s campaign import functionality and video ads. This feature is similar to Google Ads import feature, and will let advertisers import campaigns from Facebook Ads into Microsoft Advertising. This will let […]
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How to Use Website Traffic Analysis for Persona Development

When we create a brand or business, typically we will also have to create a persona in order to communicate with clients, customers and potential consumers. But what is a persona? According to Wikipedia: “A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, […]
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10 Ways You Can Create Urgency to Increase Conversions & Sales

Have you ever heard of FOMO before? For those who don\’t know, FOMO is short for the Fear of Missing Out, and it\’s a real social anxiety that people can suffer from. People believe that others are having fun while the person who experiences the anxiety is not there to have fun too. An example […]

The Harris Poll Finds That Business Execs Love Social Data

It seems that 2020 wasn’t exactly the year we were all expecting, as it took quite a turn back in March when COVID-19 caused a worldwide pandemic. But because of it, the events of 2020 really changed the thinking of practically everybody, including how people lived their lives, as well as how businesses did, well, […]
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