So you’re looking for backlinks. But what is a backlink? According to ahrefblogs, “backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you.” But not all backlinks are created equally. […]

Moz Learning and Development Specialist, Zoe Pegler, walks you through how you can use STAT to win featured snippets in five easy steps.

Remember back in the day when you\’d write blog posts or pages for your website? If you wanted to be found by Google, and thus by searchers, you\’d try your best to cram your content with keywords. Keywords would be all over the place. But now, years later, it\’s all different. In this day and […]

Security is an important thing for everyone, and it is no different with web-facing pages. These pages are were hackers are fought as thy try stealing company secrets. Because web pages theses days typically leverage resources from multiple origins (domain), this could lead to vulnerabilities. Webmasters now have a list of different options from browser makers that […]

Do you upload videos dedicated to HVAC? If so, I\’m sure at some point, there might have been a time when YouTube has copyrighted or flagged a video or two. That\’s never fun. But, YouTube has been working on a solution for that. Recently, YouTube did a small-scale test of it’s pre-publish Checks tool in February. […]

Danielle Marshak, Product Manager at Google, shares with us best practices to help our videos appear in Google Search and Discover. In this video, we will find out how Google indexes videos, features where videos appear on Google, and what you can do to optimize for these features.