When you’re marketing to specific audiences, you might find that B2C marketing is different from B2B marketing. With B2B, the sales cycles are longer. You have to consider the stakeholders when dealing with B2B. There’s also the extra costs as well. You’ll need to create content that can educate and inform your clientele if you […]

Nobody wants their site to go down. After all, if your site isn’t working, that means all of your conversions are on hold until your site is back up again. A big concern for SEO, in this case, is what will Google see if your site isn’t working? This topic has been covered previously on Search […]

A new feature has been added to Microsoft Advertising. Now, advertisers can set static headlines for Dynamic Search Ads, giving them more control over control in their ads.  “Static headlines are an additional column you can add to your Dynamic Search Ads page feed, which then specifies the specific ad title you want to show […]

If you need to get backlinks and generate brand awareness for clients, a great way to start is by creating original research or new studies and surveys and then pitching those things to writers. A lot of the work comes down to this: the pitch email you send to a writer. To make this task […]

404 errors can really mess things up with your site\’s chances to rank in the SERP. This means that fixing these errors are a major priority. In this episode of Technical Tips, Dr. Pete walks you through how to effectively isolate 404 links using crawl depth and Page Authority to get those pages back up […]

Several initiatives has been launched by Google meant to help job seekers, with three career certification courses available for open enrollment. These courses can be found on Coursera, which will let people earn a four-year degree in only six months. The three programs being offered includes fields in: Data Analytics Project Management User Experience (UX) […]