Remember back in the day when you’d write blog posts or pages for your website? If you wanted to be found by Google, and thus by searchers, you’d try your best to cram your content with keywords. Keywords would be all over the place. But now, years later, it’s all different. In this day and age, you can’t throw keywords into your content and expect anything to stick
Throwing keywords into your content would result in a gap between high-volume content creation and high-quality content consumption.
If you want your content that will be gobbled up by the page full? They key isn’t keywords anymore – it’s personalization.
Search Engine Journal has created a post where they discuss 6 different ways top sites are personalizing their on-site content for better views, conversions and overall engagement.