As an HVAC business owner, organizing your website’s architecture is crucial for providing an optimal user experience. A clear and intuitive site structure allows customers to easily find the HVAC resources and content they need. In this video, Kavi Kardos from Moz provides a step-by-step guide for restructuring an HVAC company’s resource library. She outlines a four-stage process involving auditing, mapping, migrating with redirects, and redesigning the site architecture.
By following Kardos’ methodology, HVAC businesses can improve their site’s usability and effectively highlight their expertise through well-organized resources. This video provides invaluable insights for HVAC companies looking to optimize their content architecture.