Insights and Tactical Advice for SEO Strategy in 2023 and Beyond: Top 10 Tips

Following the launch of OpenAI’s ChatGPT on November 30th, 2022, Google has been prompted to take action and has introduced an experimental conversational AI service called Bard, in response to Microsoft’s AI-enhanced Bing. In just two months after its launch, ChatGPT has reportedly reached 100 million monthly active users, making it the fastest-growing online application in history, according to analysts at UBS.

Considering this situation, what strategic insights and tactical advice can be offered that would remain pertinent even a year or six months from now?

Given the circumstances, what strategic insights and tactical advice could be provided that would remain relevant for a period of one year or six months? What key data or search trends would warrant the display of a motivational poster in your workspace, reminding everyone to carry on and not worry?

To prevent colleagues or clients from reacting anxiously, consider presenting them with the Google Trends chart depicted below. This chart depicts the level of global web search interest for the keywords Google, ChatGPT, and Bing over the past 90 days.

Screenshot from Google Trends, February 2023

As long as Google retains its position as the leading search engine, there is no need to panic or be concerned about being replaced or retrained. This will typically be due marketer\’s prior experience with 22 Google Search ranking updates, as well as pre-existing knowledgeable about Google Search Essentials.

Despite the numerous changes taking place, you can enhance your SEO strategy by integrating these ten actionable SEO insights, which was put into a Search Engine Journal article by Greg Jarboe:

  1. Focus on user intent
  2. Create high quality content
  3. Prioritize E-A-T
  4. Optimize YouTube content
  5. Earn high-quality links
  6. Optimize for local search
  7. Keep on eye on multisearch
  8. Keep your ear to the ground for voice search
  9. Migrate to Google Analytics 4 (GA4)
  10. Build a war room

Check out the full post on Search Engine Journal for the detail son each point.

Scott Davenport

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