It’s a frustration all too familiar for B2B HVAC businesses – you’ve invested time and resources into creating blog posts, landing pages, and other content, but your website still isn’t ranking well on Google’s search results. In the competitive world of local search engine optimization, this can be a significant setback when trying to reach […]

It seems that we\’re seeing less website home pages on the Google search results lately. But why? The reason for the reduced appearance of home pages in Google search results is due to the continuous advancement of algorithms and changes in user search behavior. In the past, it was common to come across home pages […]

There will times when you’ll want to be able to extract information from the search results into a spreadsheet, but it’s not really as easy as you’d think it’d be. We can thank Google for the limitations on automated queries. This is what makes exporting the results you want so difficult at times. You also […]

Google Search Central has made some updates in a section of the developer support page that gives tips on how you can control the site title that Google uses in search results. The company lists seven best practices for webmasters and marketers for writing title tags that will help what Google shows in the search […]

I\’m sure you\’re HVAC company has been around for a while, and even if it\’s still fairly new, this can really help you out even more. There will come a time when a current or past client (or even a potential one who felt they had a bad run in with your business) will write […]

Customer feedback is the information that customers and clients provide about your HVAC business. Whether good or bad, feedback is an excellent resource for improving how you do business, how you interact with clients, future clients and anybody else who engages with your company. This kind of information can be collected from surveys, opinions and […]