Customer feedback is the information that customers and clients provide about your HVAC business. Whether good or bad, feedback is an excellent resource for improving how you do business, how you interact with clients, future clients and anybody else who engages with your company.
This kind of information can be collected from surveys, opinions and reviews that are posted online (or even offline in some situations). This way, you get a full picture of how your clients perceive your brand.
In an episode of AskGooglebot, John Mueller explains how Google receives and prioritizes user feedback on search results.
The question Mueller answers is this:
“What makes user feedback eligible enough for Google to decide to tweak its search ranking algorithm? Does Google consider that feedback in the future?”