Blogging comes with quite a few challenges that magazine and other print writers don’t have to consider – with magazines, you want to get the reader to turn the page, but with a blog post, the reader doesn’t even have the magazine in their hands yet. As a blog content creator, you need to create […]

Could Apple be trying to branch their business model into the search engine market? In 2018, Apple sought to bolster development of its own web search engine by buying machine learning startup Laserlike, which was founded by three former Google search engineers. In this episode of Whiteboard Friday, Tom shows talks to us about his research […]

Snippets are important because they represent an additional SERP feature that you can secure. A snippet will typically appear at the very top of the results page, offering you greater visibility to searchers and can boost brand recognition. They are reusable text blocks that can be used on contact, company, deal and ticket records, in […]

There is always going to be debates about marketing strategies – search engine marketing versus social media marketing. Search engine marketing/optimization is all about showing up in Google search results for your audience\’s search queries, whereas Social media marketing is about building relationships and brand awareness while engaging with your audience on platforms like Facebook, […]

Over at Microsoft Bing, The Principal Program Manager, Fabrice Canel, put in a feature request to WordPress that allow the CMS to push new and updated URLs directly to search engines. According to Canel’s proposal, ““Today, we propose integrating in WordPress Core the ability to notify not only Bing, but also all participating Search Engines, […]

These days, privacy has become a much bigger concern these days, and many more people are growing more of an awareness of their own private data online. So is this a good time for the release of a search engine that helps keep data private? In June 2020, Sridhar Ramaswamy, the former ad boss of […]