How To Hide Text In A Snippet?

Snippets are important because they represent an additional SERP feature that you can secure. A snippet will typically appear at the very top of the results page, offering you greater visibility to searchers and can boost brand recognition. They are reusable text blocks that can be used on contact, company, deal and ticket records, in email templates, and chat conversions.

In this episode of AskGooglebot, John Mueller explains what a snippet is and how to let Google know if you have text you’d like to exclude from search results.

Scott Davenport

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