In 2022, a good number of brands have learned how to harness the marketing power of influencers. At this point, it seems that even more brands will start using the power of the influencer. People are spending a lot of time on social media these days, are are more likely to engage with an influencer …

How To Create An Influencer Program That Delivers Influencer ROI Read More »

Pay-per-click campaigns, also known as PPC campaigns, have the potential to exponentially boost your business’s sales. They do so by increasing your visibility on search engines, providing you with leads likely to convert, and developing insights into your customers’ online behavior. Combined with marketing strategies that boost your organic traffic, PPC campaigns lead to positive …

Portland Businesses: How to Optimize Your PPC Campaigns for Greater ROI Read More »

With all the updates that Facebook goes through all the time, there’s no reason to think that 2022 is going to be any difference. In this situation, that means that any of the strategies that you used during 2021, or even earlier, may not be as effective as they were when you began using them. …

Top 5 Facebook Ad Tips for Better ROI Read More »

From one business perspective, an influencer is able to create native ads for a business that usually resonate really well with a target audience. Basically, they are your content production. They can enhance your advertising performance, improving your HVAC brand’s overall conversion rate. Even in the HVAC industry, having an influencer can’t hurt to have. …

How to Calculate the ROI of Influencer Marketing Campaigns Read More »

No matter if you’ve been using video for advertising for years, or you’re just starting out, you need to be sure that you have a well-planned roadmap so you can drive brand awareness and brand loyalty. When you use video, you want to make sure you you know as much as you can about a …

The ROI of a Weekly Video Ad Strategy (Infographic) Read More »

Businesses that flourish and succeed are usually the ones that provide the sort of products and services that consumers want. This means that these businesses must keep in constant communication with their consumer base so they know what kind of direction they should be heading in. These days, consumers desire more and more personalized and …

Proven Local Marketing Strategies to Drive Customer Experience & ROI Read More »