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ROI

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How to Calculate the ROI of Influencer Marketing Campaigns

From one business perspective, an influencer is able to create native ads for a business that usually resonate really well with a target audience. Basically, they are your content production. They can enhance your advertising performance, improving your HVAC brand’s overall conversion rate. Even in the HVAC industry, having an influencer can’t hurt to have. …

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The ROI of a Weekly Video Ad Strategy (Infographic)

No matter if you’ve been using video for advertising for years, or you’re just starting out, you need to be sure that you have a well-planned roadmap so you can drive brand awareness and brand loyalty. When you use video, you want to make sure you you know as much as you can about a …

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Proven Local Marketing Strategies to Drive Customer Experience & ROI

Businesses that flourish and succeed are usually the ones that provide the sort of products and services that consumers want. This means that these businesses must keep in constant communication with their consumer base so they know what kind of direction they should be heading in. These days, consumers desire more and more personalized and …

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