In 2022, a good number of brands have learned how to harness the marketing power of influencers. At this point, it seems that even more brands will start using the power of the influencer.
People are spending a lot of time on social media these days, are are more likely to engage with an influencer on social media than they are with a brand. Although the brand is trying to sell a product or service, an influencer will be there on the forefront sharing what they loved about that product or service.
Basically, influencers allow you to sell in a subtle way. By sharing your content or information about the product and service that you’re selling, influencers help to amplify your reach and drive revenue.
If done correctly, a quality influencer program can be a great way to drive sales, and with proper planning, you can reduce the risks that come with working with influencers, and increase the rewards. It’s a win-win for everybody.
But how do you set up your influencer program?
An article on the Neal Schaffer website describes the way you can create a great influencer program.
The article covers:
- What is an influencer program
- How to start an influencer program
- How to activate your influencers through popular collaborations
- How to optimize your influencer program
- Examples that will help inspire you.