Keeping up with the latest trends and techniques in SEO can be challenging due to its constant evolution. Staying up-to-date is crucial to ensure your business website is optimized for search engines. However, if time is a constraint, prioritizing commercial opportunities can be beneficial. As an ecommerce SEO professional, you can identify and optimize keywords with high commercial intent.
For businesses looking to improve their SEO performance and enhance their return on investment (ROI), Sophie Moule’s article on Search Engine Journal provides valuable insights. In her post, she outlines five actionable tips that can be applied by businesses of all sizes and industries.
Here are the tips included in her post:
- Keep an eye on seasonal trends to help plan your content strategy.
- Identify low-hanging fruit and prioritize efforts based on value.
- Understand audience intent to better optimize for informational searches.
- Utilize the changing SERP landscape to identify new opportunities.
- Pay attention to your Share of Voice vs. competitors.
Make sure to check out Sophie’s post for more details on each tip.