Pay-per-click campaigns, also known as PPC campaigns, have the potential to exponentially boost your business’s sales. They do so by increasing your visibility on search engines, providing you with leads likely to convert, and developing insights into your customers’ online behavior. Combined with marketing strategies that boost your organic traffic, PPC campaigns lead to positive […]

Pay per click services is a significant investment for any business. Your web presence directly reflects how people see your business. Pay per click (PPC) campaigns can be a valuable part of your marketing mix; however, you need to ensure that your PPC is working for you and not against you. That is why you […]

In this episode of the Search Engine Journal Show, Kirk Williams and Loren Baker talk about a variety of topics, including opportunities in Google Shopping, Google Local, the challenges with eCommerce supply chain issues & customer expectations

It isn’t a surprise that the digital marketing industry is changing rapidly everyday. Because there’s nothing we can do to stop it from happening, we need to embrace it, and learn how to thrive in this ever-changing landscape. Automated bidding is a Google Ads bid strategy that’s meant to maximize results based on your set […]

Using tradition marketing channels is a great place to sell your HVAC products and services, but these days everybody and their brother is doing their marketing online. After all, digital channels have been talked about has an important part of modern HVAC marketing strategies. But just like traditional marketing, digital marketing can have its cost. […]

Google Analytics is the big dog when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But despite that, when Google Analytics 4 (GA4) was first released (let’s be honest, even now), has had less then stellar opinions about it. […]