Archive

PPC

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What Are Some Modern PPC Opportunities And Challenges?

In this episode of the Search Engine Journal Show, Kirk Williams and Loren Baker talk about a variety of topics, including opportunities in Google Shopping, Google Local, the challenges with eCommerce supply chain issues & customer expectations
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How To Leverage Automated Bidding Strategies For Maximum PPC Performance

It isn’t a surprise that the digital marketing industry is changing rapidly everyday. Because there’s nothing we can do to stop it from happening, we need to embrace it, and learn how to thrive in this ever-changing landscape. Automated bidding is a Google Ads bid strategy that’s meant to maximize results based on your set …

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Google PPC Can Improve Your HVAC Marketing Strategy

Using tradition marketing channels is a great place to sell your HVAC products and services, but these days everybody and their brother is doing their marketing online. After all, digital channels have been talked about has an important part of modern HVAC marketing strategies. But just like traditional marketing, digital marketing can have its cost. …

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Do You Need A Google Analytics 4 Guide For PPC?

Google Analytics is the big dog when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But despite that, when Google Analytics 4 (GA4) was first released (let’s be honest, even now), has had less then stellar opinions about it. …

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40 Pay Per Click Advertising Tools To Improve Your Online Presence (Infographic)

Do you want to improve your PPC strategy with some great tools that’ll help you make your PPC ad campaigns even better than before? SEMrush is here to share 40 of their recommendations in the following infographic! Check out the infographic for more. Source – Social Media Today
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PPC Management: What is it & How to Use it to Grow Your Business

In short, PPC management is when one or more marketers oversee a company’s entire PPC ad strategy and budget. PPC is an important aspect of any business because it rests on a business’s ability to accurately read their data, make adjustments to ad campaigns, wait for new data to come in, and measure the effectiveness …

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