Archive

PPC

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How Do You Think More Creatively About PPC?

PPC can be a bit of a challenge to do, especially if you have trouble finding the right kinds of ads to put out. As a concept, PPC seems easy enough to understand. You create an ad, spend some money, and boom, you got yourself some more people coming to your site, but it’s a …

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10 Most Important PPC Trends To Know In 2022

When it comes to marketing, PPC is something you want to make sure you invest time and money into when advertising your HVAC business. If you’re not sure about the value of Google Ads (or Microsoft Ads), then here are some of the benefits of using PPC advertising: Offers quick entry. Results are easy to …

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How to Maximize Your PPC Performance in 2022

Search Engine Journal is here to help out if you’re looking to figure out what you should focus on when it comes to your HVAC PPC campaigns. With the video below, you’ll find Loren Baker and Jeff Ferguson talking about some of the biggest PPC trends that’ll help you figure out your strategies. Since we …

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What Are Some Ways To Improve PPC Campaigns With Customer And Client Information?

Something that can mean a lot for your HVAC business is running PPC campaigns, which will allow more people to see your brand’s ads through search engines, including Google and Bing. Even with the help of Google Ads and the like, it can be a challenge to come up with good ad copy for those …

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How to Maximize Your PPC Performance in 2022

Is your HVAC PPC campaigns performing as well as they can? Do you want to know what you need to focus on in the year to come? Jeff Ferguson and Laren Baker, founder of Search Engine Journal talk about the biggest PPC trends that can help improve your strategy for 2022.
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Can Daily PPC Budget Really Impact Conversions Available To Us?

It can be difficult setting the right kind of budget for your new PPC campaigns because you wonder if you’re setting the right amount of money to be spent. Did you set too high or too low? Over at Search Engine Journal, another question was asked for the Ask the PPC column where they discuss …

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Tips on How to Rock a Small PPC Budget

Is your HVVAC business not bringing in as much cash as you’d like? Many businesses have been there, and like them, you’ll be able to pull through eventually! Without the sort of cash you want, it can be hard to advertise for the services that you provide for your clients. Once you’ve put most of …

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The Science Behind How And Why You Should Pause Paid Search

Even though this might sound weird, pausing paid search can be a great source of data for your HVAC business. Senior Paid Search Analyst at Uproar, John Smith say that PPC professionals will measure some variations of total revenue over total cost, saying, “if it’s high, we’re doing well. If not, we rethink and rework …

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How to Set up Profitable A/B Tests To Succeed In PPC

A/B testing, which is also known as split testing, is a marketing experiment where two versions of a campaign or piece of content are tested on your audience to discover which of them performs better. Basically, A is shown to one group of people, while B is shown to another group of people. Split testing …

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What Does A Comprehensive Paid Search Program Looks Like?

With paid search marketing, businesses are able to advertise within the sponsored listings of a search or partner site by spending money every time somebody clicks on an ad. This kind of marketing can be a very important tactic for small businesses since it gives them the ability to drive more traffic to your site …

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