Google Analytics is the big dog when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But despite that, when Google Analytics 4 (GA4) was first released (let’s be honest, even now), has had less then stellar opinions about it.
It’s been a year now since GA4’s initial release, and with the knowledge that Universal Analytics was going away in 2023, it’s best that we make the best of it and get used to it.
Despite your own opinion on GA4, it’s time we dig down deep and really begin to learn how to use it and make the most of the newest version of Google Analytics 4.
Search Engine Land has a PPC guide that you can use to help you get used to the new Analytics tool!
If you haven’t done so already, why do you check it out right here!