Are you finding it challenging to make your digital marketing ads unique and noticeable? Well, the solution lies in this informative White Shark Media video. Their skilled CRO (Conversion Rate Optimization) expert reveals his expert tips for generating paid ads that not only effectively target your intended audience but also increase conversions, ultimately boosting your […]

In this video, White Shark Media delves into the world of PPC marketing, challenging common digital marketing myths that are often considered as facts. Among these myths are the idea that you have to choose between PPC and SEO, PPC is a one-time setup, being ranked first guarantees conversions, PPC is too expensive, and bidding […]

There are those out there who considers SEO a marathon and PPC a sprint. We need to understand that, in reality, marketing is a triathlon. Every part of marketing needs its own tactics. What’s the difference between SEO and PPC? SEO is about optimizing content to rank well on Google, providing a better experience for […]

In this episode of Search Engine Journal Show, John Gentry, CEO of OpenX, talk about the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices and CTV, and the role of identity and cookies in ad targeting.

Pay-per-click campaigns, also known as PPC campaigns, have the potential to exponentially boost your business’s sales. They do so by increasing your visibility on search engines, providing you with leads likely to convert, and developing insights into your customers’ online behavior. Combined with marketing strategies that boost your organic traffic, PPC campaigns lead to positive […]

Pay per click services is a significant investment for any business. Your web presence directly reflects how people see your business. Pay per click (PPC) campaigns can be a valuable part of your marketing mix; however, you need to ensure that your PPC is working for you and not against you. That is why you […]