In this video, White Shark Media delves into the world of PPC marketing, challenging common digital marketing myths that are often considered as facts. Among these myths are the idea that you have to choose between PPC and SEO, PPC is a one-time setup, being ranked first guarantees conversions, PPC is too expensive, and bidding leads to a higher ad rank. It\’s important to not let these misconceptions misguide you and hinder your marketing strategy. Join White Shark Media as they debunk these myths and provide valuable insights for your digital marketing efforts.