As an HVAC business, should you be utilizing podcasts as a marketing strategy and a great way to find clients for your business? According to Spencer Shaw, founder of the podcast production firm PodKick Media, “If you\’re a business in an industry that has a high customer value, then a podcast may be one of […]

In this episode of Marketing O’Clock, the SEJ gang covers several topics including: New podcast ad options from Spotify Insights into the Google Ads feature An array of goodies for YouTube Creators. Jess, Shep and Greg talks about creating campaigns in the Google Ads app, potentially better reporting for RSAs, and more! Check it out […]

Have you been in the HVAC industry for a while? Do you have a lot of experience in the field where you could bring that knowledge to other people but you don\’t know where to start (other than your website)? Podcasting might be a great step in the right direction! Podcasts are one of the […]

Are you running your own HVAC business, or work for one? Perhaps creating a podcast for your HVAC business is a great idea if you haven\’t thought about doing it already, especially if you have your own unique sets of insight into the HVAC field. With podcasts, they allow you to share knowledge with your […]

Podcasts have certainly matured over the years, and a sign of proof of this comes from Podsights (they provide attribution, cross-platform reporting and competitive insights for podcast advertisers and publishers). In an announcement made on March 23, “Podsights raised $4M in new venture funding led by Newark Venture Partners with participation from Graham Holdings, Aglaé Ventures, and […]

According to data from chartr and Edison Research, more and more people in the US are regularly listening to podcasts. The number of podcasts that are available year after year are also on the rise. Because there is an increase in podcasting overall, that also means that there is more advertising in podcasting, as well. Did you know that in 2019, […]