As an HVAC business, should you be utilizing podcasts as a marketing strategy and a great way to find clients for your business?
According to Spencer Shaw, founder of the podcast production firm PodKick Media,
“If you’re a business in an industry that has a high customer value, then a podcast may be one of your most effective education and marketing tools. I find podcasts work great in the legal, financial, and business services industries. It can work in other industries, like real estate, where the show is representing a geographic area or high-end services or products.”
Basically, it’ll work great for your business!
Podcasting allows your customers to really hear your connection to your niche, your genuine passion for your field, and even your knowledge. This will really help cement your authority in your field, which will allow you to develop a great level of trust between your audience, customers and clients.
Recently, Facebook published a new guide on you you can link and promote podcasts on the social platform. You can do this through its podcast tools. This tool isn’t available to all users yet, as it is still new, but it will help you provide even more opportunities for maximizing your brand’s reach and engagement.
You can find the full Facebook podcasts guide here.
Source – Social Media Today