Archive

Podcast

marketing, megaphone, advertisement-3740526.jpg

How to Create and Promote Podcasts on Facebook (Infographic)

As an HVAC business, should you be utilizing podcasts as a marketing strategy and a great way to find clients for your business? According to Spencer Shaw, founder of the podcast production firm PodKick Media, “If you’re a business in an industry that has a high customer value, then a podcast may be one of …

How to Create and Promote Podcasts on Facebook (Infographic) Read More »

media, ads, reality-5000790.jpg

Self-Serve Podcast Ads Arrive on Spotify, And More

In this episode of Marketing O’Clock, the SEJ gang covers several topics including: New podcast ad options from Spotify Insights into the Google Ads feature An array of goodies for YouTube Creators. Jess, Shep and Greg talks about creating campaigns in the Google Ads app, potentially better reporting for RSAs, and more! Check it out …

Self-Serve Podcast Ads Arrive on Spotify, And More Read More »

microphone, audio, computer-338481.jpg

How To Start a Podcast 2021: Podcasting For Beginners

Have you been in the HVAC industry for a while? Do you have a lot of experience in the field where you could bring that knowledge to other people but you don’t know where to start (other than your website)? Podcasting might be a great step in the right direction! Podcasts are one of the …

How To Start a Podcast 2021: Podcasting For Beginners Read More »

microphone, podcast, pop filter

FAQ on Google’s Podcast Knowledge Panel Update

Are you running your own HVAC business, or work for one? Perhaps creating a podcast for your HVAC business is a great idea if you haven’t thought about doing it already, especially if you have your own unique sets of insight into the HVAC field. With podcasts, they allow you to share knowledge with your …

FAQ on Google’s Podcast Knowledge Panel Update Read More »

microphone, audio, recording

Picking The Right Podcast

Podcasts have certainly matured over the years, and a sign of proof of this comes from Podsights (they provide attribution, cross-platform reporting and competitive insights for podcast advertisers and publishers). In an announcement made on March 23, “Podsights raised $4M in new venture funding led by Newark Venture Partners with participation from Graham Holdings, Aglaé Ventures, and …

Picking The Right Podcast Read More »

microphone, podcast, pop filter

Is Podcast Advertising The Most Targeted and Appreciated By The Consumer?

According to data from chartr and Edison Research, more and more people in the US are regularly listening to podcasts. The number of podcasts that are available year after year are also on the rise. Because there is an increase in podcasting overall, that also means that there is more advertising in podcasting, as well. Did you know that in 2019, …

Is Podcast Advertising The Most Targeted and Appreciated By The Consumer? Read More »

microphone, audio, recording

A Small Business Guide to Starting a Podcast (Infographic)

It seems that podcasts have gotten more and more popular over the years, as more people are listening to them on a regular basis. They can be extremely useful to listen to, they can bring enjoyment. Podcasts have reached over 100 million Americans every month, according to the most recent Edison ‘Infinite Dial’ report. More than …

A Small Business Guide to Starting a Podcast (Infographic) Read More »

music on your smartphone, spotify, music service

Spotify Wants To Make Podcasts Bigger Of A Thing, With New Tools To Translate Written Content In Audio Feeds

When you run an HVAC business, you want to make sure you are able to get your name out there to as many potential cliental as possible. So you set up Google Ads, you take out advertisements in as many possible places as possible for the furthest reach you can. But what if there’s more …

Spotify Wants To Make Podcasts Bigger Of A Thing, With New Tools To Translate Written Content In Audio Feeds Read More »

Ready To Thrive?

Get in touch with us today to start growing your business, or if you’d like to discuss campaign options.

google-partner
Large-–-FMP-Badging-v4_Primary-Badge
bing-ads-accredited-professional
Marketing-Partners-logo-H-v03.04-600dpi.png.original-1024x341