Podcast

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Picking The Right Podcast

Podcasts have certainly matured over the years, and a sign of proof of this comes from Podsights (they provide attribution, cross-platform reporting and competitive insights for podcast advertisers and publishers). In an announcement made on March 23, “Podsights raised $4M in new venture funding led by Newark Venture Partners with participation from Graham Holdings, Aglaé Ventures, and …

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Is Podcast Advertising The Most Targeted and Appreciated By The Consumer?

According to data from chartr and Edison Research, more and more people in the US are regularly listening to podcasts. The number of podcasts that are available year after year are also on the rise. Because there is an increase in podcasting overall, that also means that there is more advertising in podcasting, as well. Did you know that in 2019, …

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A Small Business Guide to Starting a Podcast (Infographic)

It seems that podcasts have gotten more and more popular over the years, as more people are listening to them on a regular basis. They can be extremely useful to listen to, they can bring enjoyment. Podcasts have reached over 100 million Americans every month, according to the most recent Edison ‘Infinite Dial’ report. More than …

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Spotify Wants To Make Podcasts Bigger Of A Thing, With New Tools To Translate Written Content In Audio Feeds

When you run an HVAC business, you want to make sure you are able to get your name out there to as many potential cliental as possible. So you set up Google Ads, you take out advertisements in as many possible places as possible for the furthest reach you can. But what if there’s more …

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