If your B2B business is utilizing Twitter, and you have a podcast, or just starting one, then this could be a good combination for you to bring both of these worlds together.
Twitter has been seen putting up a dedicated tab for podcasts on their social platform.
Since podcasts can be delivered and listened to digitally, people, and even businesses, don’t have to worry about any costs associated with other forms of communications, especially physical ones like postage, printing and paper. Podcasts can even reduce the costs of e-mail storage and are easy to archive.
Source – Social Media Today