Is there something in your online social media presence that seems to be lacking? Are you wanting to find ways to improve it and stand out from the competition? Media Update has some social strategy tips that they are sharing that you can find in the following infographic. The infographic can be summarized as follows: Here’s a quick […]

Most of the time, when we think of all the places on the internet where you would advertise for your business, we would think of the obvious choices, like Facebook, Twitter, YouTube, etc. But have you ever thought about putting the word about your brand on Reddit? Currently, the platform serves 52 million daily active users. […]

Thanks to the pandemic’s effect on businesses, we are seeing a lot of lockdowns, as well as other restrictions being placed on them. This means that selling products and services are being made even more difficult than things were before the pandemic even started. Seeing how we are in this for the long haul, we […]

Working in the digital marketing world, you’re familiar with the B2B and B2C business types. But, you may not be as familiar with the difference in the marketing strategies between the two types. Most of the time, B2B marketing focuses on logical process-driven purchasing decisions, while B2C marketing focuses on emotion-driven purchasing decisions. These descriptions […]

We’ve heard the saying that a picture is worth a thousand words, but what if we start talking about video? In that case, we should multiply that by a thousand. This is the basis of video marketing. Video marketing is a powerful and effective form of marketing that can engage your audience. Once you’ve seen […]

If a business wants to communicate with a customer, the best way to do it is through email. According to Hubspot, 86% of consumers would like to receive promotional emails from companies they do business with at least monthly (with 15% preferring daily emails). With emails, you can quickly announce a sale, share company news, […]