In this video, I\’ll be showing you 𝟑 𝐬𝐢𝐦𝐩𝐥𝐞 𝐰𝐚𝐲𝐬 to start significantly reducing and lowering your customer acquisition cost from your marketing campaigns Here are what you can do: Switching to a full funnel marketing approach to reduce CAC Optimising the customer journey to improve website conversion rate Using a scorecard to test and […]

What exactly is user generated content (UGC)? The concept behind UGC refers to the original, brand-specific content created by customers and published on social media or other channels. There can be several forms of UGC, including images, videos, reviews, testimonials, podcasts, or more. UGC is naturally considered organic content at an amateur level. The great […]

In this Ignite Visibility video, digital marketing expert John Lincoln, shares two new aspects of online marketing that will assist you in improving your PPC strategy. 3rd-Party Data TargetingAlthough every platform you use offers targeting options, specifics are typically are found lacking. Use data enrichment audiences to improve your targeting and get access to the […]

If you’re a small business, and you are using social media marketing, you are 2 times more likely to see an increase in revenue than those that aren’t utilizing social media. After all, the internet has a huge reach, and if you’re targeting the right audience, a small business, such as your own, can become […]

Let’s talk about something that we don’t typically think about discussing – the quote tweet. Launched back in April of 2015, this new feature gave Twitter users a new way to share a tweet while being able to share their thoughts on it. Quote tweets are a great functionality that Twitter created to cut though […]

Just as with many businesses out there, it can be a challenge to pull in new customers and clients for new business leads. It seems like you either can\’t think of anything new, or anything that you can think of, it doesn\’t end up work. In reality, it can be challenging to stand out when […]