Are you curious to see where Google Ads is going in the next year? Check out this White Shark Media video, where they share the newest updates and how you can leverage new features and updates to your advantage to create a brand new digital marketing approach for the coming year.

With the HVAC industry set to grow in the coming years, it\’s important that you develop a competitive plan when it comes to HVAC advertising, or else your company might end up watching your competitors head into the sunset, leaving you behind. If you\’re here reading this, you probably have been focusing on traditional HAC […]

An effective campaign can be a game-changer for any business. It doesn\’t matter if you\’re a small business or an existing company launching a new product or service in the market. With a good marketing campaign, you can break through the clutter and really set your brand ahead of the competitor. Here are some of […]

What is scarcity marketing? Scarcity marketing is a marketing strategy that plays on a prospect’s fear of missing out on a purchase. It’s based on the psychological principle that we tend to want what is in demand and hard to attain. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow […]

In this video, John introduces The Forecaster Method, a strategy to help marketers accurately evaluate, forecast, and scale their digital marketing programs like never before. What is the Forecaster Method? The Forecaster Method looks at all the different ways you can get traffic, breaks down the perfect portfolio, and then teaches you to scale from […]

When it comes to sales, it has always relied to some degree on marketing tools in order stay afloat and relevant with customers. Back in the day, sales reps typically had to make use of physical calendars or notebooks full of data in order to get the job done, but they have made way for […]