Archive

Marketing

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B2Believe 2022: Marketing in Today’s Macroeconomic Climate

Where should brands be directing their focus during times of economic uncertainty? In this LinkedIn video, LinkedIn’s Chief Economist Karin Kimbrough spoke about the evolving landscape and how marketing teams can adapt. They talk about trends regarding evolving business cycles, global volatility, as well as the rapidly evolving workplace trends.
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5 Important Twitter Marketing Tips You Can Use To Maximize Your Holiday Sales Push

As we head into the holiday season, are you wanting to get your Twitter marketing going strong for your HVAC business? If so, you’ll want to stick around and see if there’s something you can use out of the following tips. Despite the platform not having the biggest userbase (compared to the likes of Facebook, …

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2023 Google Ads Updates You Need For Your Marketing Strategy

Are you curious to see where Google Ads is going in the next year? Check out this White Shark Media video, where they share the newest updates and how you can leverage new features and updates to your advantage to create a brand new digital marketing approach for the coming year.
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HVAC Advertising: Marketing Strategies That Work

With the HVAC industry set to grow in the coming years, it’s important that you develop a competitive plan when it comes to HVAC advertising, or else your company might end up watching your competitors head into the sunset, leaving you behind. If you’re here reading this, you probably have been focusing on traditional HAC …

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How To Create A Marketing Campaign?

An effective campaign can be a game-changer for any business. It doesn’t matter if you’re a small business or an existing company launching a new product or service in the market. With a good marketing campaign, you can break through the clutter and really set your brand ahead of the competitor. Here are some of …

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Scarcity Marketing And The Fear Of Missing Out

What is scarcity marketing? Scarcity marketing is a marketing strategy that plays on a prospect’s fear of missing out on a purchase. It’s based on the psychological principle that we tend to want what is in demand and hard to attain. Mindy Weinstein, Ph.D., author of The Power of Scarcity, joins me on the SEJShow …

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