We’ve heard the saying that a picture is worth a thousand words, but what if we start talking about video? In that case, we should multiply that by a thousand. This is the basis of video marketing. Video marketing is a powerful and effective form of marketing that can engage your audience.
Once you’ve seen the benefits of video marketing yourself, you’ll see that it can have an incredible and positive effect on your marketing campaign as a whole. According to Demand Metric, in partnership with Vidyard, 83% of survey respondents said that video is increasing in importance.
To show you how big of an impact video can have, Wyzowl’s State of Video Marketing Survey said that 68% of people wanted like to learn about a new product or service by watching a short video.
As you can see, the importance of video in our modern lives has really increased over time, and now, it’s impossible to see today’s marketing not use video in some compacity.
Neal Shaffer has a post that shows us the many benefits of video marketing if you aren’t already convinced that you should get into video marketing yourself.