In this video, John introduces The Forecaster Method, a strategy to help marketers accurately evaluate, forecast, and scale their digital marketing programs like never before. What is the Forecaster Method? The Forecaster Method looks at all the different ways you can get traffic, breaks down the perfect portfolio, and then teaches you to scale from […]

When it comes to sales, it has always relied to some degree on marketing tools in order stay afloat and relevant with customers. Back in the day, sales reps typically had to make use of physical calendars or notebooks full of data in order to get the job done, but they have made way for […]

We know that not a lot of people think about it often, but color theory is a topic of complexity and nuance, and color psychology in marketing and branding is usually represented in infographics (ironic since this is an infographics post). Because we don’t really go beyond the surface-level discussions on the topic, we typically […]

There are a lot of things that can take a lot of time through out your marketing work day. These things can include performing keyword research, generating content ideas, doing A/B testing for those content ideas, confirming how much your content is worth creating, and finally getting the approval to actually write. These things can […]

There are many marketing channels when it comes to marketing your business online, however, the 15 that LYFE Marketing has shared today are known as the top channels. These days, there are so many online marketing channels to take advantage of, but because of that, it’s easy to get overwhelmed on where you as a […]

Do you want to use basic psychology within your marketing campaigns to improve your online marketing strategy? If so, the team from Cloud IQ decided to share some useful marketing psychology tips, and have placed them in the following infographic. The tips are broken down as follows: Persuasion architecture Emotion-driven behavior Social proof Scarcity and loss aversion […]