Leveraging Psychology In Marketing – What Are The 7 Principles Of Persuasion You Should Use?

Do you want to use basic psychology within your marketing campaigns to improve your online marketing strategy?

If so, the team from Cloud IQ decided to share some useful marketing psychology tips, and have placed them in the following infographic.

The tips are broken down as follows:

  • Persuasion architecture
  • Emotion-driven behavior
  • Social proof
  • Scarcity and loss aversion
  • Reciprocity
  • Commitment and consistency
  • Anchoring

Scott Davenport

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