In this video, John introduces The Forecaster Method, a strategy to help marketers accurately evaluate, forecast, and scale their digital marketing programs like never before.
What is the Forecaster Method? The Forecaster Method looks at all the different ways you can get traffic, breaks down the perfect portfolio, and then teaches you to scale from where you are, to where you want to be.
John’s always looking at analytics, including traffic, sources, click-through rate, conversions, and more. His love for analytics, combined with helping and teaching others, inspired him to write and publish his book The Forecaster Method.
John’s mission was to use The Forecaster Method to detail what an expanded digital marketing campaign looks like, step-by-step.