Business to business services (B2B) is a business model where companies create products and services for other businesses and organizations. Regardless of your business’s size, you will, at some point, need to purchase products or services from a B2B company. When it comes to marketing your B2B business, one of the big places you will […]

If you are struggling with caption creation for your products and services, it’s ok, but it isn’t always easy to do. You can wager that you’re not the only one who has troubles with it. Many marketers and advertisers have the same struggles as you do. LYFE Marketing created the following video to help out. […]

There are a lot of businesses out there that may not be familiar with advertising and marketing, so any attempts to put their names out there are met with either mediocre or less than desired results. You, an experience HVAC contractor, you could be experience the same issues. If you don\’t have much experience in […]

What social networks would you typically suggest to others for B2C or B2B businesses? We can assume that some of the suggestions would include Facebook, LinkedIn or Instagram. Thanks to the newer and/or bigger social rivals, it’s easy to overlook Twitter sometimes. But it’s a wise idea to not forget about it, since Twitter is […]

Is your business considering getting somebody to do digital marketing for your brand, but you don’t know which right for you – an agency, a freelancer, or build an in-house team? All three of these options can have their pros and cons, but ultimately, it’s all about what is best for your business. In this […]

Crafting your brand on social media without first having a defined strategy in place first is actually counterintuitive. You will post your content without seeing any real result or return of any kind. If you want to be able to improve your presence on social media and craft the best strategy to make your brand […]