There are a lot of businesses out there that may not be familiar with advertising and marketing, so any attempts to put their names out there are met with either mediocre or less than desired results. You, an experience HVAC contractor, you could be experience the same issues.
If you don’t have much experience in the marketing world, that’s ok, but it’s important that you find ways you can advertise your business if you want to really grow your business.
Joel Cannon has written up an overview on ACHR where he talks about the different types of advertising mediums you have available to you.
If your new to advertising your business, you may want to check it out. In this case, you can go here and read up on Joel’s overview to get started!