I’m sure many of you have heard of the sensational smartphone app, Pokémon Go. The app exploded in popular the moment it was first launched by Nintendo in July of 2016. Vox explains what the app is: “In simple terms, Pokémon Go is a game that uses your phone’s GPS and clock to detect where and when you are […]

I think we can all understand how difficult it can be to market products and services to other people, especially with other competition trying to do the same thing. Just like Matt Tyner said, it can be challenging to do that in the home service industry, especially since others in the HVAC industry are selling […]

Starting a new job is always scary and tricky to do. And starting off in a new position, such as a new marketing manager. is even more harrowing, as you try to understand everything that the new job entails. Trepidation and excitement are on the top of your mind because you are in a whole […]

A number of businesses out there utilize YouTube for their marketing needs. Since YouTube is quite popular, there’s a great chance that a good portion of your audience is already on YouTube. Not only will you find that audience on YouTube, the video platform will help improve your SEO and overall brand performance. With YouTube, […]

The digital industry is a vast industry, and it can be tough for a lot of people. You have to know about the best tools, and have mastered SEO and content marketing. Digital marketing can be quite daunting, no matter how long you’ve been in the field. According to Ahref, there are two types of digital […]

In the world of marketing, having a wide range of skills is always in demand. But, skills can only take you so far. In order to have the most success when marketing your business, you need a good set of tools as well. Tools can help a business or marketing professional accomplish things like increasing […]