COVID has certainly done a number on the world over the last year. It\’s hit us all in different ways, and for small businesses (SMB), it\’s been a real doozy. A lot of small businesses have gone out of business simply because less people coming in to support them, which is pretty sad. So many […]

Trying to understand the jargon that comes with a new marketing update can be pretty frustrating. It\’s really easy to get lost in all the new things that come out of that update. Let\’s look at some of the acronyms that marketers use – TOFU, BOFU, AOV as well as others. If you don\’t know […]

Brand building is important to any company who wants to become successful in the long-term. With brand building, your company has the potential to grow exponentially as more people relate to the brand, especially as they begin to gain more trust in the HVAC services and products you provide. LinkedIn is a great place to […]

LinkedIn is a powerhouse social network for B2B marketers. The platform works really well for B2B lead generation, which makes it one of the top tactics for B2B marketing. There are 630 million professionals gathered on LinkedIn, so if you avoid LinkedIn, you\’re totally missing out on something amazing. The business platform has reported record levels […]

Recently, LinkedIn has graced us with another new guide that will help businesses maximize longer-term branding goals, which can be great for your HVAC brand. The guide takes a look at short-term sales targets that will ultimately help improve your marketing performance in the long run. According to the business platform, it\’s a smart move to […]

Did you know that 33% of B2B decisions are utilizing LinkedIn for research purposes, or that 43% of B2B marketers attribute their sales to LinkedIn? These numbers should help convince you that LinkedIn is a big part of the marketing funnel for B2B businesses. This is why it\’s important for you to consider using LinkedIn […]